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Commercial Work

As a freelance producer/director and video editor, Hind has collaborated with brands, several TV stations and companies to create documentaries, branded content shows and films, event coverage videos, artist portraits, video-art installations for exhibits and  some classic advertising. Though she leans more and more towards cinematic and poetic documentary styles, Hind has deeply enjoyed interviewing hundreds of people since she started making films in 1999. She believes she has a special knack for getting the most camera-shy folks to tell their stories eloquently, and she remains fascinated with the inner worlds of the communities around us.

For the past two years, she worked as a writing/filmmaking consultant on four different museums in Shindagha, Dubai. Hind directed 17 films for one museum and wrote over 20 scripts for other audiovisual installations.

This year, she is directing another 10 films for the Culture of the Sea museum opening in Shindagha in 2020, while producing/directing several NGO films in the region, and writing Arabic content for Expo 2020.

She’s currently slowly wading back into fiction storytelling, and interested in taking on more NGO projects in the humanitarian realm.

2016 – 2020

Emirates Red Crescent Brand Film
mamemo productions - Director

Directed a 6-minute film on the international work for the ERC, screened at the inauguration of the new HQ in Abu Dhabi.

National Geographic Abu Dhabi
Spotlife Films- Researcher / Writer

Researched and wrote 8 bilingual scripts on the protected natural habitats of Sharjah.

Shindagha 2B Museum for Dubai Municipality
Empty - Producer, Director, Writer

Between February and May 2019, Hind produced and directed, and supervised the editing and color correction of 17 films for two museums in the Dubai Historic District, named “People and Faith” and “Emerging city”.

Land Rover - “Rediscovery”
Spark 44 - Producer / Director / Editor

Produced and directed a documentary in Dubai and RAK, using vintage 8mm footage and photos of the Trucial States in the 1960’s. This never seen before footage found in the UK was the inspiration for a 3-Minute film for Land Rover, who released the campaign film to celebrate their 70th year Jubilee anniversary. The film was viewed over 1.5 million times.

Shindagha Historic District of Dubai
Barker Langham, RAA, TGAC / Consultant / Filmmaker

Worked with various content and design companies, mainly based in the UK, to conceptualize, write, and research film briefs for five different museums of the Shindagha Dubai Historic District museum over two years between 2017-2019.

Capsule Arts

Created a 5-minute brand film for the team at Capsule Arts.

Digitas LBI / Prodigious - Director

Directed two comedic improv 1-minute videos for Mastercard on location at Atlantis.

Boomtown Productions - BTS Videographer / Photographer

Spent three days filming behind the scenes and photographing nature/crew on set in the desert in the UAE as part of a production for Shell showcasing car stunts and dune bashing.

Comedy Central Arabic
“Comedy Ala Al Waqef” show - Dubai Segment Director

Interviewed and directed shoots for 30 comedians performing in a show on Comedy Central Arabia, for social media, intro videos, behind the scenes and promos.

National Geographic Abu Dhabi
Nomad Productions- Director / Producer

Produced and directed a half-hour film on the Union of the UAE, through the retelling of history from the perspective of older people who experienced the changes in the country. Filmed in most of the 7 Emirates. Film was commissioned by the RTA to be screened on National Day, 2016.

Nabbesh Marketplace
Camera/Director / Editor

Shot two days of interviews and on-site footage for Nabbesh Freelancer Marketplace at the STEP conference in Dubai. Made five films for Nabbesh.

Beach Polo Cup Dubai
mamemo productions - Field Producer for Interviews

Organized and executed all sponsor and VIP interviews on video for the Beach Polo Cup Dubai, 2016 & 2017 & 2018.

Federal National Council
mamemo productions - Producer & Director & Event Support

Produced and directed a 5-minute film on the history of the council for the 44th celebration of the Federal National Council in the UAE, as well as coordinating content, scenography and the rundown of the show which included dance, poetry and song. Emirates Palace, February 2016.

RED BULL / Lebanon
Chico - Producer / Director / Editor

Produced, directed and edited an 8-minute film for Red Bull on Ras Beirut, vinyl and the 50th anniversary of a shop named “Chico”, a cultural establishment selling records for fifty years.

2011 – 2015

Vimto - Ramadan Campaign
Strudel Films / Epic Films - Director

Directed 3 films for Vimto in Dubai, Jordan, and NYC, centered on a campaign to reunite expats with their families for Ramadan.

Shufouna App
Leo Burnett / Epic Films - Director

Directed 3 films for Vimto in Dubai, Jordan, and NYC, centered on a campaign to reunite expats with their families for Ramadan.

Birdie Agency - Director & Producer

Directed/produced six themed commercials for the mobile app Palringo.

GMC Sierra
Leo Burnett / Epic Films - Director

Directed four different 20-second retargeting videos for the GMC Sierra in Dubai.

Epic Films / Strudel films - Director

Directed shoots for Unilever, creating webisodes for LUX based on a fashion contest happening in Saudi and Dubai. Directed five days of production and 4 episodes for the web on the story of the contest featuring Saudi & Emirati women.

Education For Employment- USA NGO
Director / Post Supervisor

Oversaw the edit of five films for their NGOs based in Yemen, Jordan, Palestine, Egypt and Morocco. 3-5 minutes long.

Dubizzle Dubai
Producer / Co-Director / Editor

Produced, co-directed and edited five videos for the launch of the new Dubizzle website featuring children.

Education for Employment, Washington DC
Director / Production Manager

Conceptualized and directed a 6-minute corporate film for EFE about its network of affiliated organizations, in Yemen, Jordan, Palestine, Egypt, and Morocco.

Olive Group
Director / Editor

Directed, edited and produced a 27-minute training video for HR purposes in training and development of Emirati youth in managerial positions.

Core - Division of Starcom / Vivaki
Branded Entertainment Consultant

Product placement, branded entertainment and integration of fast moving consumer products into TV shows, Films and radio programs- 3-month contract.

2006 – 2010

TDIC Videos

Directed a variety of short videos for TDIC in Abu Dhabi, ranging from a profile of a labor camp on Saadiyat Island to Dhow boats and fish markets.

Think Like Air - Director

Directed a 6-minute event video for TDIC for the Saadiyat Beach Classic Golf course charity event, as well as a 2-min video on children with special needs in Abu Dhabi.

Baynounah TV
Integrity Media - Director & Producer

Directed and produced over 25 short documentaries, for broadcast on Baynounah TV.

Filmworks - Director

Directed a 6-minute video for TDIC for the launch of the Saadiyat Beach Classic Golf event.

Abu Dhabi Art
Abu Dhabi Art & Integrity Media - Producer / On Site Director

Filmed on location at the Emirates palace for TDIC. Interviews, coverage, galleries, events and workshops. Supervised the editing of a 45 min documentary on Abu Dhabi Art.

GM / Chevrolet - Hiroshi and Osamu Campaign
Core - Director

Directed webisodes for Chevrolet featuring the characters Hiroshi and Osamu. A comic 8-part series, between 3-5 minutes each, released weekly on the MBC website.

Middle East International Film Festival
Animation Art - Story Producer / Segment Reporter

Interviews with filmmakers/celebrities, coverage, research, editing and presenting segments for a daily 45 min show on Abu Dhabi TV.

Sheikh Zayed Book Award
Veritas Films - Producer

Produced two films for the Sheikh Zayed Book Award ceremony.

Abu Dhabi Excellence Award
Veritas Films- Producer

Produced eight short videos for the Abu Dhabi Excellence awards.

Higher Colleges of Technology
Integrity Media - Director

Directed a 7-minute film for the Higher Colleges of Technology in the UAE.

Oman Oil Company
Integrity Media - Researcher

Corporate film on the Oman Oil Company. Travel, interviews, photography, research, casting.

1999 – 2001

Future TV Show “Ya Omri”
Signature Productions / Future TV - Scriptwriter / Assistant Producer

Researched, wrote and coordinated the studio production of the weekly two-hour program “Ya Omri,” which featured the Arab World’s most significant artists, actors and musicians for a year.

Oyoun Beirut TV Show
Orbit Satellite TV- Reporter/Segment Director

Researched, wrote, presented on camera, directed and edited over 300 short documentaries for the daily three-hour, live show “Oyoun Beirut,” including cultural, artistic and political events for a year.

Disney Club
Future TV- Segment Director/Assistant Producer

Researched, directed, edited and produced short documentaries for “Disney Club” for several months, aired on Future TV.